Neve Tzedek

Tayelet is the Hebrew word for promenade. In Tel Aviv, this refers to the pedestrian promenade running the length of the city’s beaches from the Tel Aviv Port in the North through to Jaffa in the South. Beyond the city’s borders, the promenade also reaches North to Herzliya and to Jaffa’s southern neighbor of Bat Yam. The Tel Aviv Tayelet is bordered on one side by the Mediterranean Coast. In many areas, sandy beaches filled with sunbathers, volleyball nets, paddle ball games (matkot) and cafes accompany the sparkling blue waters. The Jaffa section is comprised of Charles Kalore Park, featuring grass, playgrounds and rocky breakers for breathtaking views. The Tel Aviv Port offers boardwalks, restaurants and a variety of entertainment options and special events. The main stretch of the Tel Aviv Tayelet is surrounded by large hotels and activities suited to a beach-filled afternoon. Everything from top-quality fish restaurants and steakhouses to McDonald's and Kentucky Fried Chicken can be found along the Tayelet. At night, there is a bar option suited to every taste; beach-side venues filled with couches for relaxation, dance bars, live music and rooftop lounges are open every night of the week. The Tayelet is also home to Tel Aviv’s Tourist Information Center, many health and beauty spas, ice cream shops, and schools for surfing and sailing. It is also a popular place for jogging and biking. http://www.bookingisrael.com/israel-attractions/tel-aviv-tayelet

Azrieli Center is a complex comprised of three distinct skyscrapers one circlular, one triangular and one square in the center of Tel Aviv. Named after the founder, Architect David Azrieli. T he Circular Tower is the second tallest building in Israel. It was completed in 1999 and has 49 floors. The building’s top floor boasts a restaurant, as well as an observation deck with a clear view of the entire city. The Triangular Tower was finished in 1999 and has 46 floors. With 42 floors, including the thirteen-floor Crowne Plaza City Center Hotel, the Square Tower was the last to be completed in 2007. Many of Israel’s most prominent companies are based in or around the Azrieli Center. At the base of the three office buildings lies one of Israel’s largest shopping malls. The Azrieli Center Mall boasts over 30 fast food and high-quality restaurants and cafes. The shopping opportunities include branches all of Israel’s finest stores, as well as flagship international brand names like H&M, Gap and Mango. The Azrieli Center Mall also houses a fitness center, grocery store, educational learning centers and a rooftop Gymboree. The Azrieli Center is located on the corner of Begin and Hashalom Streets. It is just a minute from the Hashalom entrance to Ayalon Highway. It is connected by bridge to the Tel Aviv Hashalom Train Station. A bridge in the opposite direction also connects the mall to Hakirya, the Tel Aviv branch of the IDF military intelligence unit. http://www.bookingisrael.com/israel-attractions/azrieli-center

Beit Hatfutsot' - The Museum of the Jewish People (The Disapora House), the Nahum Goldmann Museum of the Jewish Diaspora, is located on the campus of Tel Aviv University. The Museum of the Jewish People tells the story of the Jewish People from its expulsion from the holy land 2,600 years ago to the present day. The Museum of the Jewish People exhibits the diverse histories of the many Jewish communities around the world. It connects visitors with their roots, offers reproductions of beautifully designed synagogues, pictures depicting the differing religious customs and cultural traditions of various communities, and describes the complex and ongoing journey of the Jewish people “Among the Nations.” http://www.bookingisrael.com/israel-attractions/disapora-museum

The Zoological Center Tel Aviv – Ramat Gan Safari is a 1000 dunam oasis in the middle of greater Tel Aviv’s highly populated urban metropolis. The Zoological Center Tel Aviv – Ramat Gan Safari contains over 1,600 different animal species, in various habitats created to mimic their natural environments and provide animal education to guests of all ages. The Zoological Center Tel Aviv – Ramat Gan Safari provides professionally guided educational tours to take families, kindergarten classes, individuals and other groups through the various wildlife departments. Following a walking tour through the zoo area to see reptiles, mammals and birds, take your car through the safari where giraffes, lions and many other wildlife spend their days and nights. Among the guided tours offered at the Zoological Center Tel Aviv – Ramat Gan Safari are a varied menu of unique, specialized tours. These range from the Morning Tour, in which guests accompany Safari employees as they feed the animals and enter the desert like safari area on a tractor, or the adults only Midnight Tour which gives a firsthand view of the “late night activities” of hippos, lions and bears. http://www.bookingisrael.com/israel-attractions/zoological-center-tel-aviv

The Tel Aviv Museum of Art houses one of the world’s largest collections of Israeli art. The collection represents the work of some of the leading Jewish artists of the first half of the 20th century and many of the major movements of modern art of this time. The modern and contemporary art museum is a part of the Golda Meir Cultural and Art Center complex, also featuring the Israeli Opera and Cameri Theater. The permanent and temporary exhibitions shown at the Tel Aviv Museum of Art display work by Israeli artists, as well as many infamous international painters. The museum is also home to an art library and archive serving art students and professionals throughout Israel. The Joseph and Rebecca Meyerhoff Art Education Center provides classes in a variety of fields to adults and children. The Helena Rubinstein Pavilion for Contemporary Art offers a space to showcase young Israeli talent. The Herta and Paul Amir Building houses an Israeli Architecture Archive and a new section of photography and visual arts. Over 500,000 guests visit the Tel Aviv Museum of Art each year, to enjoy its wide variety of painting, photography, video, sculpture, as well as to participate in the many events held within the museum building. The Tel Aviv Museum of Art is open daily from 10 am. The museum closes at 4 pm on Monday, Wednesday and Saturday, 8 pm on Tuesday and Thursday, and 2 pm on Friday. The museum is closed on Sunday. Museum admission is 42 shekels for adult visitors and free for children up to age 18. http://www.bookingisrael.com/israel-attractions/tel-aviv-museum-of-art

Centrally located at the corner of Gordon Street and HaYarkon Street, the Gordon Beach is one of the busiest and most popular of Tel Aviv’s Mediterranean-side beaches. Gordon Beach is within walking distance from many of Tel Aviv’s most exclusive hotels, including the Renaissance Hotel, Carlton Hotel, Hilton Hotel, Sheraton Hotel and Crowne Plaza Hotel and is directly accessible from many of these hotels. On Gordon Beach, visitors will find soft sands, sparkling blue waters and a mix of tourists and locals. The beach features volleyball courts which are constantly filled with enthusiasts and local leagues. Paddleball players focused on 'matkot', Israel’s popular version of the beach sport, play up and down the Mediterranean shore. A variety of coffee shops, ice cream stores, restaurants and bars are situated on the beach, adjacent pedestrian promenade and nearby Atarim Square. The Tel Aviv Marina, offering water sports and professional instruction, is next to Gordon Beach, as is the newly-renovated, saltwater-filled Gordon Swimming Pool. On Friday and Saturday afternoons, locals flock to Gordon Beach to participate in traditional Israeli folk dancing taught on the promenade. A lifeguard station is on duty during the summer season from the morning until 7pm. Yoga and pilates classes are taught on Gordon Beach during the summer; class hours are on display at the beach. Parking, public showers and changing rooms are all available nearby. http://www.bookingisrael.com/israel-attractions/gordon-beach

The Rubin Museum in Tel Aviv is located in the center of the city, in what once served as home and studio of world-renowned painter, Reuven Rubin. Reuven Rubin was the first Israeli painter to receive international acknowledgement and appreciation. Born in Romania, Rubin moved to Israel in 1912 to study painting at Jerusalem’s Bezalel Academy of Art. He continued his studies in Paris before setting up his studio and officially immigrating to Israel in 1923. Over the course of his career, Rubin was named Chairman of the Association of Painters and Sculptors of Palestine, received the Dizengoff Prize and, in 1973 was awarded the Israel Prize for lifetime achievement in art. Rubin died in 1974, leaving his home and studio to his beloved city of Tel Aviv. On display at the museum are close to fifty of Rubin’s paintings created throughout his career in Israel. The museum features multimedia presentations about the artist’s life and work. The Rubin Museum in Tel Aviv also features paintings by contemporary Israeli artists, a shop with reproductions of the artist’s work, and a tour of Rubin’s studio. http://www.bookingisrael.com/israel-attractions/rubin-museum

The Habima Theater has been Israel’s National Theater since 1935. It was originally the conception of organizers Hannah Rubina and Aaron Baskin, who brought with them from Moscow to Tel Aviv the idea of promoting a unique Hebrew-language theatre and local actors. In keeping with its original purpose, the Habima Theater hosts live theatre, unique events and seminars. Plays chosen at the Habima Theater most often deal with issues important to the State of Israel and its diverse mixture of population. Recurring themes include tensions between Arab and Jewish Israelis, religious and secular Jews, new immigrants and native-born Israelis, and Holocaust memoirs, government corruption or the issue of foreign workers. In order to reach out to all audiences, the Habima Theater also features classic international plays and organizes acting workshops and activities for Israeli youth. Simultaneous translation is available for most live performances. Additionally, the Habima Theater is a member of the Union of the Theatres of Europe and is often invited to join in world tours as a result of this prestigious membership. The original Habima Theater building, which is located at the end of Rothschild Boulevard, has been renovated and was recently inaugurated in the art complex next to the Helena Rubinstein Pavilion for Contemporary Art and the Mann Auditorium, home of the Israeli Philharmonic Orchestra. http://www.bookingisrael.com/israel-attractions/habima-theater