How Foreign Films Boost Tourism - Thailand's Turn in the Spotlight

For years, Thailand has been a favorite filming location for international movies and TV shows. From James Bond’s The Man with the Golden Gun to Leonardo DiCaprio’s The Beach, the country’s stunning landscapes and vibrant cities have attracted filmmakers from around the world. These productions do more than entertain—they inspire travelers to visit the real-life locations they see on screen. Now, with the upcoming season of HBO’s The White Lotus set in Thailand, the country is poised to experience a fresh tourism boom.

How Film and TV Drive Tourism

When a movie or TV show showcases a beautiful destination, it often sparks wanderlust in viewers. This phenomenon, known as “film-induced tourism,” has already played out in several countries:

- Hawaii saw a rise in international visitors after the first season of The White Lotus aired.

- Sicily benefited from a wave of tourism following the show’s second season.

- New Zealand became a must-visit location after The Lord of the Rings trilogy put its landscapes on the global stage.

- South Korea experienced a tourism boom after Squid Game gained worldwide fame.

With The White Lotus now heading to Thailand, experts predict a similar trend. The series, known for its luxurious resorts and picturesque locations, will likely showcase Thailand’s breathtaking beaches, cultural landmarks, and five-star accommodations, enticing fans to book trips.

Thailand’s History of Film-Induced Tourism

Thailand has long reaped the benefits of being featured in major productions. The limestone cliffs of Phang Nga Bay, made famous by The Man with the Golden Gun, continue to attract James Bond fans. Likewise, Maya Bay, the setting for The Beach, saw an overwhelming number of visitors after the film’s release, leading authorities to temporarily close it for environmental restoration.

Beyond these iconic films, Thailand’s cities, islands, and cultural sites have appeared in countless other movies, making it one of the most recognizable travel destinations in the world

What This Means for Thailand’s Travel Industry

With the international popularity of The White Lotus, Thailand’s tourism industry is expecting a surge in visitors. Hotels, resorts, and tour operators are already preparing for an influx of fans eager to experience the luxury and adventure portrayed in the show. Airlines and travel agencies may also introduce special packages inspired by the filming locations.

This renewed interest in Thailand is great news for local businesses, from street vendors to high-end resorts. The boost in tourism will create jobs, support local economies, and further establish Thailand as a top global destination.

A Win-Win for Travelers and Thailand

For travelers, visiting a film location offers a unique way to connect with their favorite stories while exploring a new culture. For Thailand, the exposure from The White Lotus is an opportunity to showcase its diverse attractions to the world.

As Thailand prepares for its moment in the spotlight, one thing is clear: the country’s beauty, charm, and hospitality will captivate audiences—and travelers—once again.